Our origin story

The death of his mother followed by a grave illness, drove co-founder Dr. Zane Gibbs to the realization that life was too short to waste. He reached out to his colleague David Graham IV for guidance and one month later they started the partnership known today as ZADA Strategy.  Two corporate guys with diverse personal and professional experiences looking to use their talents to help entrepreneurs and organizations create positive impact in the world.


Zane Gibbs

Ph.D.  //  Design Futurist   //  Product & Brand Strategist  //  Race Car Driver //  DJ

Zane’s life experiences have had a profound impact on his life. From growing up in a single-parent household in the projects, to failing high-school geometry, to completing a Ph.D. with a speciality in Quantum Field Theory, Zane views challenges as opportunities to transform and failures as an opportunity to learn.

He desires to share his unique perspective on empathy, combined with skills and talents that he acquired over his more than 22 year corporate career, to enhance the lives and livelihoods of others. Zane has had the unique opportunity to touch almost every facet of innovation from technology assessment, corporate strategy, product design and development, brand management, packaging, and consumer futures.

In his "free time," Zane enjoys spending time with his wife and dog, thankful for the joy that they both bring to his life. DJ-ing his way through college to pay tuition, Zane’s passion for music lives on today. And when life’s too slow … Zane hops in his race car for some thrills!

David Graham IV

MBA // Innovation Strategist & Mentor // Project Manager // Musician // Proud Dad

Go to school, get a degree, land a good job, work hard, keep your head down, save your money, retire to a comfortable life. That’s what you are supposed to do, other options are reserved for the crazy, the privileged, and the gifted….

That’s what David believed during 20 years of service in corporate America, until an idea was sparked inside of him. Finding that he was uniquely talented at leading diverse groups to new insight and charting a path forward in the most complex, uncertain and ambiguous contexts, David realized that he felt most alive when he was helping others dream big and achieve goals.

Pulling from a broad range of experiences in project and change management, strategic planning, organizational development, and enterprise innovation, David enjoys unlocking the innovation potential in other passionate entrepreneurs and business leaders.

David is internally driven by a deep commitment to faith, his wife, and his four daughters who inspire him to live his best life. Oh, and for fun he plays a mean bass guitar…


Our THINKER values fuel our human approach to work and life.

  • Transparency:

    We operate with no hidden agendas.

  • Humility:

    We are confident yet unpretentious.

  • Integrity:

    We are honest and do the right thing.

  • Nimble:

    We adapt quickly to change.

  • Know-How:

    We honor the application of knowledge.

  • Empathy:

    We relate through a deep sense of connection.

  • Respect:

    We operate with the highest regard for others.

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